PSYCHOLINGUISTIC FEATURES OF COMMENTARY SPEECH IN SOCIAL NETWORKS

Abstract

This article is devoted to the analysis of psycholinguistic features of commentary speech in social networks. In the context of modern digital communication, comments written by users on platforms such as Instagram and Telegram are subject to specific linguistic and psychological patterns. The study examines the cognitive aspects of commentary speech, emotsional-expressive means, and socio-psychological factors in their interrelation. Based on real examples from Instagram and Telegram, the article highlights the lexical-semantic, pragmatic, and psycholinguistic features of comments. Additionally, drawing on the work of foreign and local researchers, it discusses issues of speech strategies, emotsional contagion, and the psychophysiological impact of evaluative lexicon manifested in social media comments.