STUDY OF BUSINESS ETIQUETTE IN RUSSIAN LINGUOCULTURE

Abstract

The article examines business etiquette as an essential component of Russian linguoculture. It analyzes specific features of Russian business communication: the combination of formality and personal orientation, the role of hierarchy, directness in verbal behavior, the importance of informal connections («svyazi»), peculiarities of speech etiquette in the professional sphere, and the influence of traditional cultural values on modern business practices. Special attention is paid to linguistic markers of politeness, greeting/farewell formulas, forms of address, and negotiation strategies in Russian business discourse.